EXCLUSIVE
The REAL Truth About
George Costanza's Wallet
SPECIAL TO THE LIGHTNING
 |
|
George Costanza,
the character from the TV comedy Seinfeld,
carried a wallet the size of Texas. It
appeared that George put everything into
"his friend" for decades.
The massive
"rump-buster" eventually just
gave up.
(Click To Explode
George's Wallet.)
|
Now a noted SA engineer has
solved George's problem with a patented,
revolutionary new wallet--dubbed the Savvy Caddy
George would rejoice if he
had been given this wondrous ultra-slim Caddy to
replace his massive “rump bump” wallet.
* * *
Remember that famous Seinfeld
scene in Monk’s Restaurant in which George
tries to defend his bulky brick wallet to Jerry
and Elaine?
George: “Important
things go in a case. You’ve got a
skull for your brain, a plastic sleeve for your
comb, and a wallet for your money.”
Jerry: “Look
at this thing. It’s huge!
You’ve got more cow here
(pointing to George’s wallet) than here
(pointing to his hamburger).”
George: “I
need everything in there!”
(Jerry begins to pull out random items from
George’s wallet)
Jerry: “Irish
money?”
George: “I
might go there.”
Jerry: “Show
this card any at any participating Orlando-area
Exxon station to get your free ‘Save the
Tiger’ poster?”
George: “Give
me that!” (George grabs back his
wallet). “My back is killing
me!”
Jerry: “Of
course. Because of that wallet!
You’ve got a filing cabinet
under half of your butt.”
George: “This
is an organizer, a secretary and a friend.”
Elaine: “Look
at you. You’re on a slant!”
George: “I
just need a couple of napkins. (He stuffs
some napkins in his opposite rear pocket in order
to achieve balance and sit up straight) There...
I’m fine!”
* * *
While that episode was
humorous to watch, millions of men have wallets
that are bulky and unwieldy, much like the one
portrayed on Seinfeld. The Savvy
Caddy slim wallet finally solves the
problem once and for all.
“The average
man’s wallet is equivalent to the thickness
of two decks of cards,” said Alan Beckley,
55, the inventor of the Savvy Caddy Wallet, which
retails for $24.95. “No wonder so
many guys hate sitting on thick wallets at work
or when driving in a car.”
Back in 2002, Beckley got
so tired of sitting on his bulky wallet stuffed
with hard-to-find cards, that he invented the
solution: a wallet laid out like a photo
album which, amazingly, held twice as many cards,
but was half as thick. In developing
his wallet, he talked with well over 1,000 men
and discovered something interesting: many men
carried wallets that were 1, 2, even 3-inches
thick stuffed with 15 credit cards, store cards,
gift cards, insurance cards and savings cards.
Not to mention pictures, receipts and business
cards.
Inventing the product and
obtaining two patents turned out to be the easy
part of developing the Savvy Caddy wallet. Beckley
soon discovered that less than 5% of patent
holders ever make a cent. The hard part was
getting it into the marketplace
successfully.
After putting some serious
skin in the game by selling the wallet in person
at festivals and events, he finally convinced
QVC, the largest home shopping network, to
promote his Savvy Caddy wallet in the fall of
2009. He went on air before millions
of QVC buyers, in four shows in two years with
QVC hosts David Venable, Nancy Hornback, Jacque
Gonzales and Jane Treacy, he sold 5,000 wallets.
Made of genuine leather,
the Savvy Caddy Wallet has these key features:
·
Slim. Half as thick as other
wallets.
·
Capacity & Visibility. Though
half as thick, it holds up to 16 cards, all of
which are visible in clear pockets and can be
retrieved instantly as needed.
·
Flexible. It flexes for back
pocket comfort – even on long car drives. It
conforms to your anatomy instead of reforming
your anatomy.
·
Privacy. Patented privacy
flaps are designed to cover your cards from
prying eyes.
In our tough economy , Alan
Beckley is a rare success story, becoming his own
boss and achieving the American dream.
Starting his career as an
engineer at Boeing where he worked on the 747
Project, this entrepreneur worked as a telecom
project manager for 27 years at Alcatel, Ericsson
and AT&T before leaving the corporate world
to sell Savvy Caddy wallets full time. While
he lives in Dallas, Alan has adopted San Antonio
where he personally sells his Savvy Caddy wallets
at USAA and Alamo-area military bases including
Lackland Air Force Base and Randolph Air Force
Base. Beyond the 5,000 wallets sold on QVC,
Beckley has sold an additional 4,000 wallets and
they continue to sell across America and
worldwide on his website: http://www.savvycaddy.com.
“I love San Antonio.
And, from the response I’ve received thus
far, San Antonio loves the Savvy Caddy
wallet,” said Beckley. “There’s
no reason for folks to suffer with a painful
George-Costanza rump bump. Fire your
chiropractor. And buy a Savvy Caddy
wallet.”
*
* *
SAL, San Antonio Lightning
Newspaper, SanAntonioLightning.Com
And SALSA Connection Are Trademarks And Services
Marks
All Rights Reserved
Copyright 1999-2011 RG Griffing Publications
Write The
Editor
