Lightning Circulation Surges
Editor:
First let me say I love the SA
Lightning, I think overall you are doing a great job
bringing out the truth about much in SA that the
powers that be are able to hush up through our 1
paper town.
I heard about you guys on WOAI
during an on air interview relating to the priest who
went missing after the allegations of abuse. Since
then I have bookmarked your site & am a regular
reader. Again, overall you are doing a great
job & I thank you for it.
Your headline story today is
misleading at best though (San Antonio Lightning
Circulation Blasts Past On Line Express-News, Kens 5
Combined).
I am a web marketing
professional with Web-Hed
Technologies in town & since
web marketing and web statistics are my business I
read this article with scrutiny. You clearly make a
case that the SA Lightning (SAL) traffic is greater
than the Express News (EN) & KENS combined, when
that is extremely far from the truth (as you know
from the stats page at the EN that you link to in
your article).
You are adding just their ‘EN
Section’ & their ‘KENS section’
without mentioning their NEWS, BUSINESS, or HOME
Page, not to mention the other 10 listed areas.
Are you omitting your home page
traffic, or news traffic in your count? If not
then you are clearly making a false and
misrepresentative comparison here – not apples
to apples but apples to apple seeds. You list your
sites total traffic v. less than 1% of their traffic,
how could that be valid?
I’m not trying to bitch you
guys out or anything but credibility is your edge
when it comes to topping the EN. By trying to say you
are bigger than them online is ruining your best
asset – your credibility with your readers. Don’t
try and be bigger than them at any cost, by fluffing
numbers or lying. You are doing a good job being
better than them reporting the stories that they are
afraid to cover – stand on the truth and make
lists of the stories you are covering that they don’t
mention, that’s how you can show your readers
that you are superior to the EN publication.
Thanks for your hard work,
Josh Eyestone
Thanks Josh,
Appreciate your thoughts.
You are correct in your observations, to a point.
We choose to compare
ourselves to the EN and KENS sections, because
everything else on the site is My San Antonio. We
count MYSA as a third entity, and as you point out,
they are very strong.
We did not mean to imply
that we beat MY SA. That is our next target, of
course, but we're not there yet.
As to the other two
entities, KENS and EN, we stand by our claim.
We are not omitting their
other sites. They are. We went with their figures on
this one. If they decide to report differently, we
will print that, too.
We didn't define those
sections. They did.
Under those definitions, we
blew them away.
-Editor
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Tax
Valuations
Editor:
Just looked at
my recent appraisal and found that my little parcel
is now worth 42% more than last year.
Land value 2001
= $12590 and 2002 = $17900.
I live in the
Wildwood II subdivision just off Guilbeau Rd (near
Bandera Rd).If you plug in addresses on Dawnwood Dr ,
8227, 8231, 8223 etc., you will see all of us got the
same increase.
I'll bet
everyone in this subdivision got hit with the same
increase.
By the way the
average lot size here is only . 17 acres.
That means BCAD
feels our land is worth around $90,000 an acre.
A Disgruntled
Tax Payer
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AHHS Cheerleaders
Editor:
For several days you reported on
the problems with the AHHS cheerleading scandal and
now we have not heard anything at all.
Is there no new news on the
subject. What are the actions being taken by
the TABC and others?
Fred Quinney
Thanks, Fred
An active investigation is
underway by TABC. SAL is also investigating. Expect a
break in the case by the end of May.
-Editor
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Pat On The Back For SAL
Your online paper continues to improve.
A friend and I are wondering if you will ever publish a newspaper?
Yep! Don't know when. But that's the plan.
-Editor
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